At Salts Healthcare we know that how something looks and feels can influence how someone heals, copes and connects with their body. Neuroaesthetics is the science that explores how the brain responds to design, colour and texture, and how the responses shape emotions. They can reduce stress and help create trust and comfort in big moments in people’s lives, such as having a stoma.
We have applied this science to stoma care with Confidence BE, with the aim of increasing acceptance and overall well-being for those having gone through stoma surgery. This includes understanding first impressions, exploring how design influences confidence and investigating how the brain responds to different product features.
This Neuroaesthetics space shares our work, why it matters and how it can support both patients and nurses.
Watch our symposium
Hear from the leading expert in the field, Professor Claus Christian Carbon, who share the growing evidence behind neuroaesthetics and explain how it can shape better experiences for your patients.
Impact of Neuroaesthetics for your patients
Neuroaesthetics research shows that calming, visually pleasing and thoughtfully designed objects can influence both the mind and the body.
What neuroaesthetics means for stoma care nurses
Neuroaesthetics gives you an additional way to understand your patients’ needs.
Eye tracking
Eye tracking methodology explores how the brain responds to different product designs.
Our studies on Neuroaesthetics
We are working with Professor Claus Christian Carbon and the EPAEG Research Group on a series of studies that explore how people perceive stoma products.
