Neuroaesthetics research shows that calming, visually pleasing and thoughtfully designed objects can influence both the mind and the body. These effects are small on their own but become meaningful when a person interacts with their stoma product every single day.
Psychological benefits
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First impressions of aesthetic quality are formed quickly and can shape long-term emotional responses.
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Visually pleasing designs increase treatment adherence and trust in care providers.
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Beauty as a non-pharmacological adjunct foster’s resilience, reduced depression risk, and improves overall quality of life in chronic conditions.
Physiological benefits
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Soothing colours and soft textures can help reduce stress signals in the body – such as cortisol and heart rate.
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Aesthetic improvements correlate with a lower self-reported pain and anxiety in postoperative settings.
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Design that engaged multiple senses, such as sight and touch, can modulate autonomic nervous systems, reducing sympathetic arousal and promoting parasympathetic activity associated with rest, repair and digestion.
